Yardley, PA – May 26, 2020 - For brands adopting metal packaging, colors, decorative finishes and textures play a key role in attracting consumers. This fact makes it vital for brands to understand what influences and motivates their target audiences, both now and in the future. Crown Europe recently worked with color and material designer and trend forecaster Laura Perryman to learn how future trends can influence innovation in its portfolio.

Yardley, PA – March 11, 2020. For centuries, Turkish culture has had a powerful connection with coffee. Hot, strong coffee was and still is offered as the first drink when entertaining, including at engagement ceremonies and weddings, where all conversations begin with a Turkish coffee tasting. Cold coffee began gaining ground with younger consumers in the country in the mid-2000s with the arrival of international retail chains. These retailers experienced fast growth, encouraging Turkish brands to expand their own portfolios to capitalize on the trend.